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The B2B industry is never going to stop growing; same is the case with pioneers of the industry who know how to maintain a benchmark in such competitive niche. Use of digital techniques and technologies is rapidly increasing to ke

Believe it or not, 80% of B2B marketers report that all their efforts geare

Are you thinking about how to segment a market and identify B2B market segments carefully? Segmentation caters to effective and precise targeting. Apparently, the accur

Time flies in a blink, we have moved into the new business year of 2018. As 2017 began to wind down, my eyeballs started searching for e-commerce events in the next year. In this regard, I have found out some key events in 2018, f